CASE STUDY
Dandelion Soul Studio
Dandelion Soul Studio specializes in capturing the fleeting beauty of newborns, providing families in Athens, Wisconsin, with timeless photographs that preserve precious moments.
Dandelion Soul Studio captures the fleeting beauty of newborns, giving Athens, Wisconsin, families timeless, precious memories.
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CASE STUDY
Dandelion Soul Studio
Dandelion Soul Studio specializes in capturing the fleeting beauty of newborns, providing families in Athens, Wisconsin, with timeless photographs that preserve precious moments.
Dandelion Soul Studio captures the fleeting beauty of newborns, giving Athens, Wisconsin, families timeless, precious memories.
Scroll to See More
The Challenge
Dandelion Soul Studio — formerly known as Elizabeth Ann Photography — needed more than just a name change. The studio was struggling to connect with its ideal audience: new and expecting parents looking for a deeply personal, nurturing experience. The previous branding and website didn’t reflect the emotional sensitivity of newborn photography or the artistic vision behind the work. The goal was to create a visual identity and online presence that felt gentle, warm, and trustworthy, while making it easy for families to learn about services and book sessions.
The Solution
After researching industry trends and interviewing past clients, it became clear that emotional resonance had to be at the heart of the rebrand. I designed a soft, minimal interface that lets the imagery speak for itself — using light, neutral tones, modern typography, and a clean layout that reflects the peaceful nature of the studio’s sessions. Subtle transitions and spacious design elements help maintain focus on the photos without overwhelming the user. Every detail — from button placement to copy tone — was crafted to feel intuitive, calming, and personal.
The site also prioritizes accessibility and responsiveness, ensuring a smooth experience for families browsing on mobile devices. Navigation flows effortlessly from the homepage to session info, galleries, and booking — removing friction and reinforcing trust.
The Result
The finished site delivers both beauty and clarity. It visually captures the emotional softness and professionalism that sets Dandelion Soul Studio apart. The rebrand has helped position the studio as a go-to choice for newborn photography in the region, with a welcoming presence that invites families to celebrate life’s most precious early moments. The new digital experience not only honors the studio’s values but helps build lasting relationships with the families it serves.
My DESIGN for
Desktop





Captured on a 2560×1440 display. © Dandelion Soul Studio.
My Design For
MOBILE


Screenshots from iPhone 14 Pro Max. All Images © Dandelion Soul Studio.
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